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Tobias Leenaert is the author of How to Create a Vegan World: a Pragmatic Approach. He thinks about strategy and gives presentations world wide about vegan advocacy. Most of those are part of trainings that he gives together with Melanie Joy, for the Center for Effective Vegan Advocacy (CEVA). Tobias is also co-founder of ProVeg International, a new pro-vegan food awareness organization that wants to reduce the consumption of animal products worldwide with 50% by 2040.